In an exhilarating mix of know-how, tradition, and music, Warner-owned live performance discovery large, Songkick, has just lately introduced its strategic partnership with Shoobs, a distinguished ticketing and advertising platform with a deep-seated concentrate on black music and tradition. This collaboration guarantees to redefine the accessibility and promotion of black cultural occasions to its large viewers of over 155 million followers through Songkick’s app, web site, and in depth eCRM community.
The essence of this partnership is to bolster the visibility and attain of seminal black cultural occasions and performances, with highlights together with Afro Nation Bulgaria, the electrifying Burna Boy, and Piano Individuals In The Park. It is a transfer that signifies the trade’s acknowledgment and embrace of the colourful tapestry of black music and its plain affect on the worldwide music scene.
Based by the visionary Louise Broni-Mensah in 2013, Shoobs has carved a distinct segment for itself as a beacon for black music and tradition. Notably, Shoobs is well known for making historical past with Broni-Mensah turning into the primary black feminine founder to safe backing from the distinguished Y Combinator. Over the course of the last decade, Shoobs has cast vital partnerships with powerhouse organizations comparable to Afro Nation, Rolling Loud Bulgaria, and AMA Fest, firmly establishing its authority in advertising and ticketing for cultural phenomena.
In a strategic transfer to bolster its government group, Christine Osazuwa was welcomed as Chief Technique Officer in 2022, bringing a wealth of expertise from her tenures at Common Music Group, Warner Music Group, and Pollen. This provides a useful dimension to Shoobs’ strategic path and progress.
Since its acquisition by Warner Music Group in 2017, Songkick has regularly advanced its platform to counterpoint the music fan expertise. From enabling followers to trace their favourite artists and uncover new live performance alternatives to facilitating ticket purchases, Songkick is a harbinger for connecting reside music with avid listeners. Furthermore, the platform’s dedication to inclusivity is obvious in its growth of worldwide language providers, now providing French, German, Spanish, and Portuguese, thereby bridging cultural and linguistic gaps within the world music trade.
“To ensure that Songkick to satisfy its mission, it is crucial that we align with pioneering forces like Shoobs, who’ve set the gold normal in advertising and ticketing cultural occasions throughout the globe,” shares Sarah Jones, Songkick’s Common Supervisor.
Sarah Jones, Songkick
Sarah Jones eloquently underscores the crucial nature of this partnership, highlighting Songkick’s mission to demystify and improve the reside music expertise for followers worldwide. This collaboration is seen as a pivotal step in direction of attaining this purpose, given Shoobs’ distinctive prowess in curating and selling cultural occasions.
“This partnership with Songkick marks a major milestone for Shoobs as we align with a platform that mirrors our fervor for reside music and our dedication to providing followers really indelible experiences,” notes Shoobs’ CEO and Founder, Louise Broni-Mensah.
Louise Broni-Mensah, Shoobs
Broni-Mensah emphasizes the shared targets and aspirations that Shoobs and Songkick have for the reside music trade. There’s a mutual dedication to revolutionizing the ticketing and advertising panorama, guaranteeing that each music fanatic has the chance to partake in unparalleled occasions whereas supporting occasion organizers and promoters in crafting profitable and memorable occasions.
With eyes set on the long run, this partnership between Songkick and Shoobs not solely stands as a testomony to the evolving dynamics of the worldwide music enterprise but in addition heralds a brand new period of inclusivity and illustration throughout the trade. It’s a stride in direction of a extra related and culturally enriched music world, the place each beat, rhythm, and melody finds its viewers.
world music enterprise
